March 14, 2000

5:53 PM

Worth has a great story on how easy it would be for Goto.com to exploit its paying customers. (There may be some registration issues with this link; if it fails, go to the Worth home page and click on "The Easy Way to Get Rich Click.")
posted by luke (1 comment total)

But the price companies are willing to pay is proportional to the income every click generates for them. If if the average click through raises less income, then the amount the company is willing to pay would go down. Simple economics. Things even out very quickly.
posted by y6y6y6 at 6:46 PM on March 14, 2000