Marketers segment the audience in a variety of ways, but the most common form of partition is the four quadrants: men under twenty-five; older men; women under twenty-five; older women. A studio rarely makes a film that it doesn’t expect will succeed with at least two quadrants, and a film’s budget is usually directly related to the number of quadrants it is anticipated to reach. The most expensive tent-pole movies, such as the “Pirates of the Caribbean” franchise, are aimed at all four quadrants.So basically if you want a story that's not bridging 2 of those, or solidly placed in one of the first two, fuck you. Want intelligent Thrillers that are not crossbred with Oscar-bait issues movies or edited to fuck chase scenes, fuck you. Never going to be made. Decent SF that’s actually got a brain? Fuck off, not going to be made, not by these guys anyhow. Maybe by some highbrow indie losers. There’s entire kinds of film you could have made n the 70s that just couldn’t exist now.
The collective wisdom is that young males like explosions, blood, cars flying through the air, pratfalls, poop jokes, “you’re so gay” banter, and sex—but not romance. Young women like friendship, pop music, fashion, sarcasm, sensitive boys who think with their hearts, and romance—but not sex (though they like to hear the naughty girl telling her friends about it). They go to horror films as much as young men, but they hate gore; you lure them by having the ingénue take her time walking down the dark hall.
Older women like feel-good films and Nicholas Sparks-style weepies: they are the core audience for stories of doomed love and triumphs of the human spirit. They enjoy seeing an older woman having her pick of men; they hate seeing a child in danger. Particularly once they reach thirty, these women are the most “review-sensitive”: a chorus of critical praise for a movie aimed at older women can increase the opening weekend’s gross by five million dollars. In other words, older women are discriminating, which is why so few films are made for them.
Older men like darker films, classic genres such as Westerns and war movies, men protecting their homes, and men behaving like idiots. Older men are easy to please, particularly if a film stars Clint Eastwood and is about guys just like them, but they’re hard to motivate. “Guys only get off their couches twice a year, to go to ‘Wild Hogs’ or ‘3:10 to Yuma,’ ” the marketing consultant Terry Press says. “If all you have is older males, it’s time to take a pill.”
With the advent of the Reagan years, a more bottom-line-oriented cadre of would-be studio players was born, with an MBA as the new Hollywood calling card.I also believe this trend pervades all of the culture/society/economy. My Mom used to work at Chevron Canada, and over the course of her career she watched all the head honchos at that company go from being geologists when she started to being accountants or MBAs.
1 FULL SCREEN PHOTOGRAPH
grainy but unmistakably a man and woman making love. Photograph shakes. SOUND of a man MOANING in anguish. The photograph is dropped, REVEALING ANOTHER, MORE compromising one. Then another, and another. More moans.
CURLY'S VOICE (crying out) Oh, no.
2 INT. GITTES' OFFICE
CURLY drops the photos on Gittes' desk. Curly towers over GITTES and sweats heavily through his workman's clothes, his breathing progressively more labored. A drop plunks on Gittes' shiny desk top.
Gittes notes it. A fan whiffs overhead. Gittes glances up at it. He looks cool and brisk in a white linen suit despite the heat. Never taking his eyes off Curly, he lights a cigarette using a lighter with a "nail" on his desk.
Curly, with another anguished sob, turns and rams his fist into the wall, kicking the wastebasket as he does. He starts to sob again, slides along the wall where his fist has left a noticeable dent and its impact has sent the signed photos of several movie stars askew.
Curly slides on into the blinds and sinks to his knees. He is weeping heavily now, and is in such pain that he actually bites into the blinds.
Gittes doesn't move from his chair.
GITTES
All right, enough is enough -- you can't eat the Venetian blinds, Curly. I just had 'em installed on Wednesday.
Curly responds slowly, rising to his feet, crying. Gittes reaches into his desk and pulls out a shot glass, quickly selects a cheaper bottle of bourbon from several fifths of more expensive whiskeys.
3 Gittes pours a large shot. He shoves the glass across his desk toward Curly.
GITTES
-- Down the hatch.
Curly stares dumbly at it. Then picks it up, and drains it. He sinks back into the chair opposite Gittes, begins to cry quietly.
CURLY
(drinking, relaxing a little)
She's just no good.
GITTES
What can I tell you, Kid? You're right. When you're right, you're right, and you're right.
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posted by delmoi at 5:29 AM on February 20, 2011 [6 favorites]