I.e., the man as utterly clueless when it comes to taking care of the family BECAUSE the woman is stereotypically seen as the responsible maternal caregiver.
Note that a lot of these ads don't fit into the crypto-patriarchal category of 'man useless in the kitchen' but do instead to 'stupid clumsy dork useless at everything'.
Given that advertisers [do not prefer to] spend money and get nothing in return, a lot of women out there must respond depressingly well to this trash. If you resent your husband that much, will you a) talk to him and work it out b) DTMFA or c) let yourself gradually identify him with a bunch of caricatures you can feel superior to?
DU: Notice that men are never shown as stupid in the workplace (unless it's about something like food, cleaning up, serving coffee, daycare, etc--i.e. women's work.
Yeah, they're still cranking out stupid women commercials too.
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