The video game SEGAGAGA
, a Japan-only release for the Dreamcast, is an incredibly odd bit of gaming history. A business sim (of sorts) it tasks the player to lead Sega to victory over its rival the evil DOGMA Corporation (a thinly veiled analog for Sony). Loaded with in-jokes obvious and obscure, it is a love letter to Sega fans, and it was one of the last Dreamcast games made before Sega went third party. After a four-year hiatus, the Segagaga fan translation project
has resumed work on localizing this most unusual game. Intro video
. Edge Magazine interviews the director
The gameplay is mostly split between dungeon exploration sections and business sim sections. The "dungeons," however, are Sega's development labs, where all kinds of strange monsters and people attack. When you defeat one, sometimes he'll (it'll?) hang around and ask for a job! What follows is a ten-second rapid-fire dialog game
where you answer questions and determine his salary. (This bit is the bane of English speakers, since all the text is Japanese.)
In this game:
* Alex Kidd (currently working as a clerk in a local game store) has a speech about getting surplanted by Sonic the Hedgehog.
* Your assistant is Alis, from Phantasy Star, in a business suit.
* The intro video has the sledgehammmer-wielding "Bad Brothers" from Golden Axe emerging up out of a building Evangelion-style
* So many more jokes it's amazing. Hardcore Gaming 101 has an excellent post on the game
(from which comes many of the facts in this post). Some of the visual jokes are cataloged on page 2
, such as the late-game shooter sequence that uses Sega consoles as bosses.
Sega, Sega–Oota-ku, Tokyo, Sega, Sega–near the Tama River.
Keikyu Haneda Airport line, Ohtorii station. Take the Haneda-guchi exit off Shuto Highway, then head to Kanpachi.
Game creation is our sanctuary in life, Arrows and bullets spent, without friends,
Yet victory is still far away. Yet our minds and spirits soar higher.
We stumble and get depressed, but we move on. Jump for joy! Let’s help each other and stand together!
Sega, Sega–oh, move on to tomorrow. Sega, Sega–oh, move on to tomorrow.Sega, Sega–oh, move on to tomorrow!