If you remember back to the late 1990's, MP3.com got in a whole lot of trouble with the Recording Industry Association of America (RIAA) over MyMP3.com, a secure "locker" for users to store their digital music collection. Now that service has been partly resurrected by MP3Tunes (from the same founder of MP3.com, Michael Robertson) except this time users will have to upload their own files, not use pre-ripped files from 80,000+ CDs that were ripped by MP3.com.
Amazon is kind of cutting through that and just saying "fuck it, if the user already bought it, if they upload it they can stream it" - which is going to appeal to many people and maps to how people behave anyway, but doesn't give the music industry a second cut.
zachlipton: Because I want to deal with running my own file server, including configuring my router so I can access it, securing it, upgrading it when the disk is full or fails, doing offsite backups, ensuring it stays on and connected to the network 24/7, and everything else that comes with being a sysadmin why? My mom certainly doesn't want any part of that.
It's not like it is that hard to do this stuff yourself at home, though upstream bandwidth is a real limitation, but the vast majority of people aren't going to be interested unless it's all wrapped up in a nice neat package, and realistically that means cloud hosting.
Call when I can point the Cloud Drive to my 30 GB of MP3s that are already backed up on Amazon S3. I am not uploading all that again to Amazon.
And the obvious "lose the USB" is a really big problem, because most of us don't want our entire lives to be on our keychain. Sooner or later we'll lose it or it will break. That's inevitable. If that happens, I don't want to lose all my music and photos and files; I want a copy stored in my virtual safe deposit box online somewhere. That's what cloud storage gets you.
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