We have made an error, from which we need to backtrack, that can be summed up by the word 'commodification'. In the name of a false efficiency, we have struggled to cram everything from corn to cars to financial and legal relationships into the mold of widgets that can be competitively produced, objectively characterized, and then priced in fixed numeraire at arms-length by open markets. If only this could work...
But it can't work. Pretending is killing us. Commodification is a reasonable framework for managing trade in corn and manufactured goods, but is an inappropriate for anything or practice whose quality is revealed over time. Commodities are appropriately priced in money and financed by debt. Goods and services that are not commodities require more complex forms of exchange than what's imagined by an introductory economics textbook. What we must 'buy and sell', most of what matters, is relationships. Managing relationships is mysterious, a difficult problem. But we know more than nothing. Just as commodities are naturally exchanged for debt and money, relationship finance naturally takes the form of equity arrangements, in which cash flows are contingent upon variable outcomes.
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