"I've thrown up many times working out, but it's all worth it." Arnold Schwarzenegger
May 9, 2011 7:40 AM Subscribe
Why is the Planet Fitness chain of health clubs trying to alienate people who love to work out? [Via Slate.com] "Maybe you've seen the one where a greased up Schwarzenegger-type swaggers through the gym repeating the mantra, "I pick things up and put them down." Or the one where another "lunk"—that's what Planet Fitness calls these sorts of people—struggles to tie his shoes. A third shows a screaming gym buffoon as he fills out a membership application, flexing and making sound effects as if he's maxing out on the squat rack. "Not his planet, yours," reads the tag line."
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