"Aesthetically, it looks good. I'm not ashamed of the stuff," Hardy says. He originally partnered with the fashion firm KU USA. Audigier flipped when he saw Hardy's work and made a deal with KU to market it. Hardy knew nothing about Audigier until he looked him up on Google and read about a party he'd hosted "in some secret location with Puff Daddy and all these people." He called one of his partners and said, "This guy is at ground zero of everything that's wrong with contemporary civilization. However, if he wants to make a lot of money with my art, and it's not going to be overtly negative, then what the hell."
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