According to ICV2's sales charts, the top-selling comic for May (Fear Itself #1) sold just under 130,000 copies, which, for today's monthly singles market, is an unqualified success. Meanwhile, Penny Arcade is getting two million hits per day.That pretty much points out the problem right there. To get a monthly comic book out is expensive, especially for one or two man shop, like 1K. However a web comic is unbelievably cheap, especially just to get started, like $10 a month. In a lot of ways the are two different markets.
Obviously, those are two hugely different comics. They're in different formats and they appeal to different audiences, with Penny Arcade aimed at the video game market rather than the super-hero market (such as it is). But the most crucial difference is that Penny Arcade is free. You can click that link above and go peruse the entire thing from beginning to end and it won't cost you a cent. But while it costs you nothing to read that comic, it's turned out to be a pretty profitable enterprise for its creators, to the point where it's allowed them to not only make it their full-time job, but create a sprawling media empire involving the creation of charities and huge conventions.
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Also it's not steampunk in the slightest, geez. Post-apocalyptic.
posted by flatluigi at 8:05 AM on June 17, 2011