There is no perfect pasta sauce: there are only perfect pasta sauces!
June 24, 2011 12:29 AM Subscribe
"The mind knows not what the tongue wants."
posted by fantodstic (48 comments total)
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We all take variability and niche markets for granted these days, but back in the 70's and 80's, the American food industry was obsessed with the so-called platonic dish - a perfect and universal way to serve a food. Howard Moskowitz
, of prego fame
, helped explode the idea in the food industry and beyond.
In this TED talk, Malcom Gladwell, tells you all about it and why variability matters a lot.
Gladwell focuses on Moskowitz quest to find meaning in the mountains of noisy data about Americans' preferences in pasta sauce, among other products.
In a 2004 essay (here previously
) on the same topic, Gladwell states: "Happiness, in one sense, is a function of how closely our world conforms to the infinite variety of human preference."