July 18, 2011 1:48 PM Subscribe
Digital news is broken. Actually, news itself is broken. Almost all news organizations have abandoned reporting in favor of editorial; have cultivated reader opinion in place of responsibility; and have traded ethical standards for misdirection and whatever consensus defines as forgivable. And this is before you even lay eyes on what passes for news design on a monitor or device screen these days. Suggestions for clarifying online news sites from Andy Rutledge.
posted by netbros (20 comments total)
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Regarding content strategy and mechanism, today’s “news” is rife with irrelevancies and distractions. Part of this is due to the news industry’s abandonment of actual journalism, but much of it is due to thoughtless promotional strategy and pathetic pandering. I suggest that digital news acquire a responsible and more usable approach. For instance:
- “Featured” sections are irrelevant, opinion-shaping editorial promotion; not news.
- Headlines matter and can be scanned; intro text does not and compromises scanning.
- Author, source, and date/time are important.
- Opinion or Op Eds are distinct from news.
- Article ratings or “likes” are irrelevant in the context of news.
- Comments are not contextual to news, but to social media.
- Media types (video, gallery, audio) are not sections. These are simply common components of each story.