August 1, 2011 6:12 AM Subscribe
"History Changes". LG Telecom is Korea's perennial also-ran in the mobile telephone market. Their latest attempt at coming from behind includes another revision to their brand identity: "U+", replacing 2009's "Oz" rebranding effort. With operating profit down by half since last year, they are anxious to prove that they are as good as, if not better than, their competitors Korea Telecom (KT) and SK Telecom. Now that they are offering 4G service almost as soon as KT, LG sees itself as making history in the same way Barack Obama did when he demonstrated the equality of everyone in the
Korean telecom market United States.
Text overlay on images of Jim Crow-era American South: "It was utterly impossible for a black person to become the President of the United States."
Voiceover: "History Changes! Beginning with 4G service".
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