It Tastes Bitter But I Feel Good About Drinking It
August 7, 2011 5:00 AM Subscribe
Is your cup of fair trade coffee tasting a little funky this morning? This might be why. "Fair Trade-certified coffee is growing in consumer familiarity and sales, but strict certification requirements are resulting in uneven economic advantages for coffee growers and lower quality coffee for consumers. By failing to address these problems, industry confidence in Fair Trade coffee is slipping."
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