Hell, Rebranded

August 20, 2011 11:45 AM

"With the help of Chris Herron Design, the Hell Office of Travel & Tourism has created a friendly and welcoming voice for destination Hell, and in so doing, has reaffirmed its mission to create an environment in which local businesses can succeed and flourish." Hell presents their new identity: Simply Heavenly ™ . Take a look at the brand new website. See Chris Herron's breakdown of the redesign process, along with dozens of logo explorations. Related: Logos for the moon. (via Brand New)
posted by JimBennett (16 comments total)

So hell is Vegas?

Makes sense.
posted by The Whelk at 12:10 PM on August 20, 2011 [3 favorites]

Until I followed the links, I thought this was a serious tourism effort on the behalf of Hell, Michigan.
posted by ursus_comiter at 12:29 PM on August 20, 2011 [5 favorites]

Yeah, took me a minute. At first I thought this was Pepsi Blue for some new tourist resort.
posted by cthuljew at 12:31 PM on August 20, 2011

It's a shame that Hell has to fall back on casinos to shore up local government revenues, given its high percentage of residents who are corporate CEOs and Wall Street financiers. Must be those no-tax pledges.
posted by gimonca at 12:57 PM on August 20, 2011 [5 favorites]

Next up, Heaven sues Hell claiming that consumers will become confused by the tagline "Simply heavenly" and wind up at the wrong destination.
posted by bleep at 2:05 PM on August 20, 2011 [1 favorite]

Check-in time is now, Check-out time is NEVER!
posted by drjimmy11 at 2:09 PM on August 20, 2011

This is crap, here's the REAL Hell website (I live two miles away and am willing to verify this if anyone wants to pay for the beer at the DamnSite Inn)
posted by tomswift at 2:10 PM on August 20, 2011 [1 favorite]

Holy crap. I think this is my roommate from college. Nice work.
posted by Mcable at 2:38 PM on August 20, 2011

Not my roommate from college. Same name, same city, same business, different college.
posted by Mcable at 2:49 PM on August 20, 2011 [1 favorite]

Looks like the way most religions have been promoting Heaven for eons.
posted by oneswellfoop at 2:52 PM on August 20, 2011

I do not like the new Hell brand. It's really, really generic and surprisingly dated considering it was just launched. It's well executed but looks like the logo for a smoothie bar. I prefer the 2001 version and the "Give in to temptation" strapline.
posted by DarlingBri at 2:58 PM on August 20, 2011 [1 favorite]

This is crap, here's the REAL Hell website (I live two miles away and am willing to verify this if anyone wants to pay for the beer at the DamnSite Inn)

From the navbar: "Scream's". ugh. Of course they use grocers' apostrophes in Hell.
posted by sweetkid at 3:49 PM on August 20, 2011

I don't understand why Hell needed a rebranding or even a tourism office in the first place. From what I gather from the news, it isn't as if it was in any danger of running out of new guests. Heaven, on the other hand, should seriously think about taking their account to a new agency. Their current agency has done a terrible work promoting the brand. After 2000 years of holding this account, they've built great facilities for themselves, most notably at their world HQ in Rome, but ruined the once-aspirational character of the brand, and even its recognition. Many people don't even believe Heaven exists anymore!
posted by Skeptic at 4:40 PM on August 20, 2011 [3 favorites]

I don't think I can do infinity push ups.
posted by Max Power at 4:54 PM on August 20, 2011

Next up, Heaven sues Hell

Oh, right, bleep. Where is heaven going to find the lawyers to do this?
posted by IAmBroom at 7:46 PM on August 22, 2011

They have some previously-overworked public defenders who now don't have shit to do.
posted by bleep at 7:47 PM on August 22, 2011