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Think of the costume changes...
August 30, 2011 11:56 AM   Subscribe


 
You see 100 years of style. I see 100 years of impractical women's footwear. (But also pretty hats, so I guess it's ok.)
posted by phunniemee at 12:02 PM on August 30, 2011 [2 favorites]


Oh hey it's something made just for me awesome
posted by The Whelk at 12:21 PM on August 30, 2011


I like how 80% of that, worn today, would still be appropriate and make the user seem fashionable.
posted by pmv at 12:22 PM on August 30, 2011 [2 favorites]


Wow, is that really the fashion today at the end?
posted by blue_beetle at 12:26 PM on August 30, 2011


"And, after all, what is a fashion? From the artistic point of view, it is usually a form of ugliness so intolerable that we have to alter it every six months." - Oscar Wilde
posted by mhoye at 12:26 PM on August 30, 2011 [5 favorites]


I really love her clothes up until the end of the 1940s clearly I was born in the wrong decade, fashion-wise. The 80s, man, it was rough.
posted by lydhre at 12:34 PM on August 30, 2011


Wow, is that really the fashion today at the end?

Everything after that quick bit of raver-wear looked pretty modern and up to date to me, even a bit conservative compared to the past ones.

I liked the switching back and forth between the punks and the gauzy hippie look.
posted by The Whelk at 12:34 PM on August 30, 2011 [2 favorites]


Very cool.
posted by joannemerriam at 1:11 PM on August 30, 2011


I liked how during the 40s costumes they have the guy dance off in a military-ish outfit and the woman is left dancing alone for a while. Clever.

The YT caption says, "100 years of East London style in 100 seconds. Sept 13th 1911 - Sept 13th 2011." Why so specific about the dates, and how are they forecasting two weeks into the future? There could be a dramatic fashion breakthrough between now and September 13.
posted by fuse theorem at 1:23 PM on August 30, 2011


The date is referring to the opening date of a shopping location which this video is promoting.
posted by GavinR at 1:30 PM on August 30, 2011


I would love to have pretty much every last one of her outfits in my closet. Great find!
posted by mochapickle at 2:08 PM on August 30, 2011


I dress like a lady raver. -_-
posted by Pecinpah at 2:08 PM on August 30, 2011


Very stylin'... does anyone still say "stylin"? Oh wells!
posted by Jayed at 2:15 PM on August 30, 2011


Jeez, even that almost subliminal flash of zoot-suit inseam was enough to make me recoil.
posted by penduluum at 2:16 PM on August 30, 2011


Wow, is that really the fashion today at the end?

I thought the same thing. Then I watched it again and realized that they were wearing those outfits at the beginning of the video, too, and that I hadn't noticed because it is, well, normal for now.
posted by The World Famous at 2:18 PM on August 30, 2011


Everything after that quick bit of raver-wear looked pretty modern and up to date to me, even a bit conservative compared to the past ones.

Yeah really the last three outfits could have been put in basically any order, it seemed to me. Maybe the last four, depending on your personal position on streets and the stepping-up-to thereof.
posted by penduluum at 2:19 PM on August 30, 2011


I am so clueless about fashion that it would help me if there were occasional dates posted so I could orient myself as to the decade.

That said, it's still a very neat presentation.
posted by wheloc at 3:14 PM on August 30, 2011


That was a blast!
posted by puddinghead at 3:50 PM on August 30, 2011


Fun video! Great dancing and I liked the transitions in the music. It's just that I wanted to yell, "stand still and let me have a look at the clothes!" almost the whole time.
posted by juliplease at 4:49 PM on August 30, 2011


Nice complement to the Willie Nelson Coldplay cover ad. I think it was more successful because I know what that one was advertising, but I think this one was more fun to watch.
posted by immlass at 4:54 PM on August 30, 2011


The nineties and sixties were not good decades for fashion. Seriously, I just can't. The twenties and fifties, however...flawless.
posted by 200burritos at 7:31 PM on August 30, 2011


I like how you can see more or less exactly when men's hats because unfashionable. It appears to coincide with the emergence of a "youth" culture in the '50s.
posted by asnider at 9:27 PM on August 30, 2011


That was pretty awesome. Now I want to see the making-of video.
posted by antifuse at 11:08 AM on August 31, 2011


What a disappointment that it's a crappy "viral" advert.
posted by tapeguy at 3:41 AM on September 1, 2011


Viral yes, crappy no.
posted by antifuse at 8:42 AM on September 1, 2011


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