"In the late 1940s, the Carranza family's Los Angeles-based El Zarape Tortilla Factory began making tortillas by machine, but at first many of the corn and flour disks were misshapen and had to be thrown away.Carranza lived to 98. I'm beginning to think there is some connection between longevity and snacky innovation. I'd better go start coating things in chocolate and cheese until I stumble on something great.
Ms. Carranza took some of the rejects home for a party, cut them into triangles and fried them. They were a huge hit with her guests and she began selling them for 10 cents a bag. By the 1960s the Tort Chips, as they were called, were El Zarape's main business."
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posted by jonmc at 9:43 AM on September 26, 2011 [5 favorites]