Automotive journalism: do the perks poison the product?
October 3, 2011 9:15 AM Subscribe
The American Journalism Review asks, is automotive journalism fundamentally corrupt?
Car manufacturers pay for lavish trips and grant extensive seat time in their most desirable cars – in exchange for good reviews. Journalists who write critical reviews are blacklisted. Among the worst offenders is Porsche, who blacklisted journalist Jack Baruth
after lukewarm (or simply balanced) print
reviews of the Porsche Panamera in 2009. Since then, Baruth, who owns three Porsches, has taken to compiling lists of Porsche’s deadly sins (1
, but not 7
), fabricating Porsche test drives
fellow automotive journalists who he sees as being too soft
on Porsche, and borrowing privately-owned cars
in order to write reviews. Baruth writes mostly for The Truth About Cars
, which guards the independence of its writers so fiercely that its reviews of the Prius, for instance, ranged from the unremittingly hostile
to defensively positive
to relatively balanced
. But what about journalistic independence in mainstream outlets, which often rely on freelancers who simply don't have the funds to be functionally independent of car manufacturers, and which don't want to displease advertisers?
posted by Dasein (85 comments total)
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