Palladino sees a tragic dimension in the IMI story. “It’s such a waste,” he says. “These are good, young, talented people who got derailed.” Looking back at the rise and fall of Jain and Sundin’s empire, it’s hard not to see his point of view. Using nothing but pop-up ads and their own online distribution, Jain and Sundin succeeded in selling $40 software to untold millions of users. Over the better part of a decade, they built and then ran an organization to write and market that software. Had they marshaled these skills in support of software that was actually worth installing, they might be admired figures today
I mean, which of the following would have been illegal?
1. Using "scare tactics" advertisements, such as "your computer may be infected!" (including some sub-type about "clicking here indicates your agreement to install our software, etc.)
2. Charging money for an inferior, yet nominally functional product. Make un-installing software extremely difficult.
3. Providing shitty customer service, and discouraging refunds.
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