Can mandatory social media service save America?
October 25, 2011 10:34 PM Subscribe
Can mandatory social media service save America? Edward Boches is Chief Innovation Officer (formerly Chief Creative Officer and Chief Social Media Officer) at Mullen, a full service modern advertising agency.
Here’s my idea for saving America in case the Occupy Movement doesn’t work. It’s an idea that could help us increase empathy. It takes full advantage of social media’s true potential. It’s a program that steals from the military and juries — practices that do work — when it comes to creating interdependency.Mandatory social media service
- We require every 18-year-old in America to participate in mandatory social media service as part of a daily or weekly routine for one year.
- We assign our young adults to a racially diverse online social group comprised of 12 people from different regions, backgrounds, income brackets. (Google+ is a potential platform.)
- We present each group with a social challenge -– obesity, jobs, poverty, high cost of education, even the problem of young men getting their sex education from watching online porn — and we ask them to solve the problem.
- We give them benchmarks, goals, and require an outcome in the form of an idea, a program, a new policy or maybe just a video.
- Finally we aggregate all of the solutions on one public website where the press, our legislatures, businesses and educators can access, rate and maybe even implement the ideas.
This thread has been archived and is closed to new comments