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Persuasive, Unignorable, Relevant, Rememberable (P.U.R.R.)
November 13, 2011 2:57 PM   Subscribe

Ask yourself, what can cat videos do for your business? [SLYT].
posted by sharpener (27 comments total) 22 users marked this as a favorite

 
See, I watched it and though it's a parody, I think they are onto something. I have heard a lot of pitches way dumber than that.
posted by cjorgensen at 3:05 PM on November 13, 2011 [5 favorites]


Rememberable. Heh.
posted by Mei's lost sandal at 3:06 PM on November 13, 2011 [1 favorite]


Love it. If I had a business I'd hire them. Mostly because this was like, 300% funnier than half the cat videos on YouTube.
posted by SMPA at 3:10 PM on November 13, 2011


It's estimated that by 2018, we will have a cat-based economy.
posted by punkfloyd at 3:12 PM on November 13, 2011 [5 favorites]


"Nobody wants to see ads anymore. They want cat videos."

I'd install that plugin.
posted by amy lecteur at 3:13 PM on November 13, 2011 [6 favorites]


Hmmm...3 months earlier.
posted by piratebowling at 3:17 PM on November 13, 2011 [8 favorites]


Cats + advertising = MEOW!
posted by ericb at 3:18 PM on November 13, 2011


Hmmm...3 months earlier.

Rut-roh. I think we have some copycats here!
posted by ericb at 3:20 PM on November 13, 2011 [1 favorite]


Much like YouTube's effort to produce original content, this project will fail because it profoundly misunderstands the nature of crowdsourcing.

Truly remarkable cat videos (let us call them Feline Audio-Visual Events or FAVEs)— your Ninja Cat, your Maru, your Surprised Kitty — occur only at the chance intersection of many discrete conditions. Each FAVE requires at least one of an exceptional cat (eg. Nora) or an exceptional event (eg. a claw caught on a ceiling fan). It requires a witness to the event, recording the proceedings BEFORE IT IS NECESSARILY KNOWN that the exceptional event will occur. And of course, it necessarily requires that mess things up by swearing or playing with the focus or hitting delete by accident. The average cat, it is sad to note, will not produce a single FAVE in his or her lifetime, not even with the most diligent of camera-toting owners.

Only by virtue of the immense numbers of cats and cat owners in the world are FAVEs even possible. The widely distributed nature of the FAVE-producing task grants it the resources to observe and capture these four- or five-sigma events with a regularity that no office, even with a contributing pool on the order of several hundred cats, could hope to achieve.

I advise you all to invest elsewhere.
posted by saturday_morning at 3:21 PM on November 13, 2011 [17 favorites]


HAHAHA CAT-EGORY.
posted by ersatzkat at 4:15 PM on November 13, 2011


LOLverts.
posted by localroger at 4:20 PM on November 13, 2011


It's a CATastrophe waiting to happen.
posted by blue_beetle at 4:26 PM on November 13, 2011


I think the market may have bottomed out after the 2005 crash on the CAT-EX.
posted by a womble is an active kind of sloth at 4:50 PM on November 13, 2011


I hate it when people say "24/7/365". I think it should be either 24/365 or 24/7/52.
posted by jcreigh at 4:52 PM on November 13, 2011 [3 favorites]


OMG! According to Google trends, dog videos are already triumphing over cat videos.

Can this possibly be correct?
posted by Maias at 5:06 PM on November 13, 2011


I think it should be either 24/365 or 24/7/52.

WHY STOP THERE? [60/60/24/7/52] or [60/60/24/365 (366 EVERY FOUR YEARS EXCLUDING YEARS DIVISIBLE BY 100, BUT NOT YEARS DIVISIBLE BY 400)]
posted by piratebowling at 5:08 PM on November 13, 2011 [6 favorites]


I hate it when people say "24/7/365". I think it should be either 24/365 or 24/7/52.

I've actually had to attend a meeting to debate this. I'll never get that hour back. I also had to go to a meeting to decided on if our product was "Midnight Grey" or "Midnight Gray." Grown ups arguing about this shit.

But in my exciting days in advertising I was able to get my cat Peanut into a a commercial that had over 350 GRPs a week which was sort of relevant before "youtube views" became a metric. So that totally made up for the dismal pay, long hours and inane meetings.
posted by birdherder at 5:47 PM on November 13, 2011 [2 favorites]


At least you got paid, birdherder. I've had the pleasure of being in "marketing" meetings that seemed interminable in order to decide on which of two words to use for a slogan... one that was grammatically correct, and one that didn't make the (fictitious) audience feel bad... this was for a University project where I received not one red dime. Actually lost money on supplies on that project.
posted by Yowser at 5:56 PM on November 13, 2011


I think my favorite part was when the obviously-allergic-to-cats guy sniffed at the end of his testimonial.
posted by schmod at 6:56 PM on November 13, 2011 [1 favorite]


I wonder if they've heard the great news about cat scans.
posted by girlhacker at 7:27 PM on November 13, 2011


I have no idea how these people got their cats wedged into their marketing video, or why.
posted by thewalrus at 8:54 PM on November 13, 2011


Just convert all our stock to kittens for now.
posted by NoraReed at 9:43 PM on November 13, 2011 [1 favorite]


Only by virtue of the immense numbers of cats and cat owners in the world are FAVEs even possible.

What you're describing is simply the law of large numbers. Of cats.

The barrier to entry may be high, but with a few hundred million dollars in seed funding, I can get ten thousand cat videos up a week. Every week, for a year. And we'll have millions of faves.

Just think of it, Mr Zuckerberg, and you know where to get a hold of me. Obviously, you know my number and my address, my best friends' middle name and the school I went to in 4th grade; I have a facebook account, after all.
posted by chimaera at 10:10 PM on November 13, 2011 [1 favorite]


It's all part of fluffy's master plan for world domination.
posted by DiscourseMarker at 10:54 PM on November 13, 2011


I would love to see Don Draper faced with the new reality that is catvertising.
posted by suburbanbeatnik at 11:09 PM on November 13, 2011


I'm feline pretty bad about all this.
posted by kinnakeet at 5:46 AM on November 14, 2011


Whoa, I know the guys in the Kittywood video!
posted by katemonster at 8:55 AM on November 14, 2011


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