I just came in for a case of Blood Lite
November 30, 2011 3:03 AM Subscribe
What if anyone in need of blood could find it anywhere? Based on this question, Hospital Albert Einstein created an innovative way to make people aware of the need for blood donations. They placed blood bags in refrigerators of several convenience stores throughout São Paulo. The customers were amazed to find them beside sodas and sandwiches. Their reactions were filmed.
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