A wonderful instance of a broader trend, wherein bicycles are conspicuously used in advertising to sell non-bicycle items like financial-services products (Chase is helping our small bicycle business get off the ground! Ameriprise helps you invest slowly and steadily, much like this older white man going up a hill on his bicycle!), medications (I'm no longer incontinent, so I can go on bicycle rides with the guys!), and lifestyle accessories like the Prius.
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