A wonderful instance of a broader trend, wherein bicycles are conspicuously used in advertising to sell non-bicycle items like financial-services products (Chase is helping our small bicycle business get off the ground! Ameriprise helps you invest slowly and steadily, much like this older white man going up a hill on his bicycle!), medications (I'm no longer incontinent, so I can go on bicycle rides with the guys!), and lifestyle accessories like the Prius.I remember a couple years ago some car company, Subaru or VW, I don't remember which had a deal where they would throw in some bicycles if you bought the car.
« Older It was a simple and crazy idea: to celebrate her 2... | In From the Ozarks and Beyond ... Newer »
This thread has been archived and is closed to new comments
I'd probably be more interested in such a thing if it was coupled with a continuously variable shifting system, since that might be harder to optimize manually?
posted by RustyBrooks at 8:55 AM on December 3, 2011 [2 favorites]