It seems to have started, or at least started to take off, with this straightforward Tweet byFTFY.bloggerMetafilter's own Oliver Willis
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They didn't use government. They didn't put him in a gulag.
They made and marketed a product and used the demand for that product to generate the money to beat Tex straight up.
posted by Senor Cardgage at 6:39 PM on December 10, 2011 [5 favorites]