If it's out there, it's in here.

December 11, 2011 6:45 AM

Ding! Furniture stripping. Rock drills. Herbs. Die casting. Dumbwaiters. Conductive shoes. Vanity cases. Civil engineers. If it's out there, it's in here. [MLYT]

If you watched television in the northeastern US in the late 1980s, you probably remember the NYNEX Yellow Pages ads by California ad agency Chiat/Day. In a frenetic market, the spots were praised for using humor and "pure-concept, minimalist stuff" to capture consumers' attention.

p.s. I couldn't find the "Fishing tackle" ad I remember. Can anyone else come up with a link?

posted by Orinda (4 comments total)

Is that the same voice actor as this guy?
posted by mccarty.tim at 7:06 AM on December 11, 2011

Good thing I'm not a Civil Engineer or I'd be pissed.
posted by wallstreet1929 at 7:09 AM on December 11, 2011

During the LA Olympics, Chiat/Day shared an office building with some Olympics mucky-mucks, who imposed very tough security measures. So Chiat/Day had to give their employees special ID badges, like this. [Longer story]
posted by benito.strauss at 7:14 AM on December 11, 2011 [5 favorites]

NYNEX! There's a name from the past. I wasn't in the area when those commercials aired, though. Thanks for this!
posted by Countess Elena at 4:18 PM on December 11, 2011 [1 favorite]