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The Apple Collection 1986
December 12, 2011 9:02 PM   Subscribe

The Apple Collection from 1986
posted by needled (28 comments total) 10 users marked this as a favorite

 
I blame Sculley.
posted by entropicamericana at 9:11 PM on December 12, 2011 [2 favorites]


....which is even more funny considering how stylish Jobs seems here. That place really went to the pits after he left / before he came back!
posted by SmileyChewtrain at 9:14 PM on December 12, 2011


I have that windsurfer!
posted by Burhanistan at 9:22 PM on December 12, 2011


> That place really went to the pits after he left

Scroll halfway down this page and judge for yourself.
posted by ardgedee at 9:24 PM on December 12, 2011 [2 favorites]


The full catalogue.
posted by unliteral at 9:26 PM on December 12, 2011 [3 favorites]


which is even more funny considering how stylish Jobs seems here
He's way hippy and un-stylish for 1980, though, which is when that video is from.
posted by chococat at 9:27 PM on December 12, 2011


Scroll halfway down this page and judge for yourself.

That's not so bad. The 1986 catalog is just random Sharper Image-style crap and 80s-hued clothing with the logo slapped on.
posted by Halloween Jack at 9:31 PM on December 12, 2011


Oh, the fashion!
posted by gingerbeer at 9:37 PM on December 12, 2011


I have that windsurfer!

How much would you sell it for?
posted by tylerkaraszewski at 9:53 PM on December 12, 2011


Little known fact, Steve Jobs tried to introduce a uniform at Apple. He git the idea from Sony and had Issey Miyake design uniforms. The uniforms were rejected, but it was from Issey Miyake that jobs got the idea for his own uniform, the black turtle neck. He had Miyake make them based on something Miyake was wearing.
posted by Ad hominem at 9:57 PM on December 12, 2011 [2 favorites]


I have the '83 catalog and there's surprisingly little overlap, from what I can see. I'll scan it and post a link.
posted by Lazlo at 10:12 PM on December 12, 2011


My 1986 laundry bleeds six colors.
posted by blueberry at 10:21 PM on December 12, 2011 [4 favorites]


The full catalogue.

It's interesting to see how pervasive the Braun design influence was all the way back then. Apple is still probably the only decent tastemaker at the forefront of computing. Palm/Handspring came close, but then they kept getting farmed out to one company or another.
posted by Blazecock Pileon at 11:54 PM on December 12, 2011


Okay, here's The 1983 Apple Collection Catalog. (If I had to pick one item, it'd be the silver satin jacket. DAAAAAAAAMN)
posted by Lazlo at 12:16 AM on December 13, 2011 [6 favorites]


Still not convinced Apple isn't some lame electronic cult.
posted by Kale Slayer at 1:25 AM on December 13, 2011 [1 favorite]


(If I had to pick one item, it'd be the silver satin jacket. DAAAAAAAAMN)

That's excellent, the male model companion in that photo is shielding his eyes from the burning glare.

"I'm not worthy enough to bathe in the light of The Apple!"
posted by jeremias at 4:08 AM on December 13, 2011


I would pretty much kill for a Picasso logo t-shirt.
posted by Devils Rancher at 4:36 AM on December 13, 2011


God, total flashbacks to Silicon Valley circa the mid-1980s (even more so with the 1983 catalog). The blinding pastels, the ball-crushing tight white shorts ..... I would laugh except my poor efforts at trying to fit in with fashion were not just risible, they were "WTF?"
posted by blucevalo at 5:12 AM on December 13, 2011


Plenty of Picasso style Apple logo t-shirts are available on eBay. Search for "picasso apple t-shirt"
posted by blob at 6:57 AM on December 13, 2011


Oh man - that Apple Latch-Hook Rug Kit is something else.

The aesthetic shift from the 1983 to the 1986 catalog is interesting, in that it goes from happy hippie family to yuppie masters of the universe - latch-hook rug kit to windsurf board.
posted by needled at 7:52 AM on December 13, 2011 [1 favorite]


I have that sweatshirt! For sale now, only two moth holes and much more affordable than that la-di-dah windsurfer!
posted by rokusan at 8:19 AM on December 13, 2011


> How much would you sell it for?

I'll sell it for $1100 (listed price) of Apple stock purchased in 1984.
posted by Burhanistan at 8:26 AM on December 13, 2011 [2 favorites]


Google does this too. It started with tshirts. People would write in and say "how can I get a Google shirt?" and you have to have some opportunity for these nice people who identify with your brand so much they want to plaster it on their bodies. Employees got free shirts, but it got pretty ridiculous: the rumour would go out via email that new shirts had been stocked and half the company would run to the cabinet and all the shirts were gone in five minutes. No dignity.

Speaking of no dignity, the one Google schwag I keep and treasure is my Google Engineering 2003 bowling shirt. That thing is fly.
posted by Nelson at 9:03 AM on December 13, 2011 [1 favorite]


There's a sailboard in the '83 Apple Collection catalog too. I think the Apple Collection is to the gift catalog as Sharper Image catalog is to the Lillian Spencer Drake insert in Parade Magazine.
posted by Lazlo at 9:07 AM on December 13, 2011


Kale Slayer: Still not convinced Apple isn't some lame electronic cult.

Then you should ignore the 1983 sun visor photo, which manages to look like both an android army AND a squadron of Bizarro McDonalds fry cooks.


Nelson: Google does this too. It started with tshirts.

A friend of mine got me a Blogger shirt. I wore it because I liked the colors, but I felt odd, as I didn't have anything on blogspot.

But my secret pride is a circa 1996 t-shirt from Alias|Wavefront, depicting Cartman like da Vinci's Vitruvian Man, celebrating the use of Maya in Southpark. I have never worn it, and I'm sure I'll just lose it in some future move or re-organization, as it's shoved in the bottom of some drawer.
posted by filthy light thief at 9:15 AM on December 13, 2011


Good god I want that 1983 collection picnic basket.
posted by elsietheeel at 10:31 AM on December 13, 2011


Little known fact, Steve Jobs tried to introduce a uniform at Apple.

Actually a pretty well-known fact by now.
posted by kingbenny at 10:45 AM on December 13, 2011


oh god the popped-collar polos layered underneath everything - even other popped-collar polos -

that's authentic, man.
posted by expialidocious at 11:45 AM on December 13, 2011


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