It appears that we managed to step into a hotly contested debate with strong views from virtually every angle and perspective – social, political and otherwise – and we’ve managed to make some people very unhappy. We are sincerely sorry. We have a strong commitment to diversity and inclusion, across our workforce and our customers, and we’re proud of that longstanding commitment.
Lowe’s has received a significant amount of communication on this program, from every perspective possible. Individuals and groups have strong political and societal views on this topic, and this program became a lighting rod for many of those views. As a result we did pull our advertising on this program. We believe it is best to respectfully defer to communities, individuals and groups to discuss and consider such issues of importance.
We strongly support and respect the right of our customers, the community at large, and our employees to have different views. If we have made anyone question that commitment, we apologize.
Thank you for allowing us to further explain our position.
TWENTY FIVE (25) out of TWENTY SEVEN (27) NEW ADVERTISERS targeted in the November 29th email alert did not advertise again during the December 4th and 5th episodes. Amazon.com's Kindle and Merck & Co's Dulera were the only two new advertisers identified in the second alert which aired again in the December 4th and 5th episodes.
SIXTY FIVE (65) companies that Florida Family Association targeted with emails did NOT advertise again during the only two episodes of All-American Muslim that aired this past week. The following companies did not advertise again during the December 4th and December 5th , 2011 episodes of All-American Muslim: 3M (Command, Scotchbrand tape), Airborne Vitamin, Amway, Anheuser Busch Inbev (Select55), Art Instruction Schools, Bamboozles, Bank of America (Cash Rewards), Bare Escentuals, Brother International (Ptouch), Campbell's Soup, Capital One, Church & Dwight (Oxi Clean, Arm & Hammer), City Furniture, Conagra (Hunt's Diced Tomatoes), Corinthian Colleges (Everst411), Cotton, Inc., Cumberland Packing (Sweet'N Low), Dell computers, Diamond Foods (Kettlebrand Chips), Estee Lauder (Clinique), ET Browe (Palmer's Cocoa butter), Gap, General Motors (Chevy Runs Deep), Good Year, Green Mountain Coffee, Guthy Renker (Proactiv), Hershey kisses, Home Depot, Honda North America, HTC Phones, Ikea, JC Penney, JP Morgan Chase (Chase Sapphire), Kayak.com, Kellogg (Special K), Koa Brands (John Frieda), Leapfrog Enterprise (Leapster Explorer), Mars (Dove Chocolate), McDonald's, Nationwide Insurance, News Corp (We bought a zoo movie), Nintendo (Mariokartz.com), Novartis (Theraflu), Old Navy, Pernod Ricard (Kahlua), Petsmart, Pier One, Pfizer (Centrum vitamin), Procter & Gamble (Align Probiotic, Crest, Febreze, Mr. Clean Magic Eraser, Pur, Tide), Progressive Insurance, Prudential Financial, Radio Shack, Ruth's Chris Steakhouse, SC Johnson (Drano, Glade, Scrubbing Bubbles), Sears , Signet (Kay Jewelers), Sonic Drive-ins, Subaru, THQ (uDraw), T-Mobil, Toyota (Camry), Volkswagen, Vtech (Mobi Go, V Reader) and Wal-Mart.
I don't know how the cognitive dissonance doesn't blow their damned heads up...
what does this even mean? the freedom of choice usually refers to women's struggle to have legal autonomy over their own bodies. i don't see how it relates.
However, we have seen a large volume of comments become more pointed and hateful. As a result, we have taken the step of removing all previous posts and will more tightly filter future comments on this topic.
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