Naming our kids like products and our products like kids
December 15, 2011 2:05 PM Subscribe
Laura Wattenberg of The Baby Name Wizard has announced 2011's Name of the Year. And the winner is... Siri.
Whereas in the past, names were typically chosen with an eye toward personal significance (a baby was named after a grandparent, say), today’s parents increasingly focus on the public image projected by the name. Now, as companies introduce technologies that function like people—Siri being the most extreme example to date—they suddenly find themselves with the same kinds of naming challenges as today’s parents-to-be. They have to consider the complex web of cultural meanings that each name carries. They have to ask, as parents do, "What kind of person are we creating, and what name represents that?" It’s no coincidence, then, that brand names and baby names have begun to converge, as in the case of the Sienna minivan and baby Siennas. Both corporate parents and real parents are trying to launch their offspring with the best possible positioning.Previous winners: Shiloh (2006), Barack (2007), Joe (2008), Renesmee (2009), and The Situation (2010). [previously]
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