In 1999, best-selling author Paulo Coelho, who wrote "The Alchemist," was failing in Russia. That year he sold only about 1,000 books, and his Russian publisher dropped him. But after he found another, Coelho took a radical step. On his own Web site, launched in 1996, he posted a digital Russian copy of "The Alchemist."It looks like he had nothing to lose in the Russian market, and he had plenty of money coming in elsewhere, so he just gave the book away, but then he saw his sales go up a lot, so he decided that giving it away caused his sales to go up a lot. Maybe yes, maybe no, but I can see why he (as opposed perhaps to some other writers) is into putting free copies on the net.
With no additional promotion, print sales picked up immediately. Within a year he sold 10,000 copies; the next year around 100,000. By 2002 he was selling a total of a million copies of multiple titles. Today, Coelho's sales in Russian are over 10 million and growing. "I'm convinced it was putting it up for free on the Internet that made the difference," he said in an interview at this year's World Economic Forum in Davos.
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posted by Renoroc at 6:45 AM on February 1 [1 favorite]