O Tempora o Morons!
February 10, 2012 2:51 PM   Subscribe

Does Time Magazine think Americans are stupid? While readers in Asia, Europe, and the South Pacific—really, the rest of the Time-reading world—confront a serious profile about Italian Prime Minister Mario Monti and his role in the euro crisis, Americans are in for a special treat: a cover story called “The Surprising Science of Animal Friendships*.” (The asterisk leads to a footnote at the bottom of the cover that says, “BFFs are not just for humans anymore.”) With not one but two adorable dogs against a hot-pink background posted by storybored (4 comments total)

This post was deleted for the following reason: Yup, seen it. -- cortex



 
Previously.
posted by rewil at 2:53 PM on February 10, 2012


Maybe it's just American readers of Time that they think are stupid.
posted by octothorpe at 2:55 PM on February 10, 2012


Time's international audience is much different than its domestic one. Here, Time is one of the lightest newsmagazines on offer, second only to Newsweek - abroad, especially in non-English speaking countries, it's by definition only read by elites. In short, Time's foreign readers are smarter than its domestic ones, and presumably they have reams of market research bearing that fact out.

Also, in a time when print magazines are going belly-up left and right, it seems awfully petty to fault them for not prominently featuring fairly challenging and arcane content. After all, the Euro stuff is still in the magazine, just not on the cover, right?
posted by downing street memo at 2:57 PM on February 10, 2012


thanks rewil. Mods please delete!
posted by storybored at 2:57 PM on February 10, 2012


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