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A one-on-one keynote presentation
February 16, 2012 7:12 PM   Subscribe

Apple is known for their dramatic, theatrical unveilings of new products. But what would it be like to experience the same quality of presentation with the SVP of Product Marketing in a Manhattan hotel suite, one-on-one? John Gruber—Apple aficianado and writer extroardinaire—had the unique opportunity to find out about a week ago. Here is his tale.
posted by nickheer (16 comments total)

This post was deleted for the following reason: I like Daring Fireball just fine but people who like it have read it and people who don't may think this is too much of a gushing Apple ad. Not sure how to do this well... more people talking about the same preso? Otherwise it's "more Gruber!" which, hey, okay, but maybe not for everyone. -- jessamyn



 
This looks like a well thought-out feature...
posted by Jimbob at 7:17 PM on February 16, 2012 [1 favorite]


"...I never thought it would happen to me. But there I was, one-on-one in my hotel room..."
posted by Earthtopus at 7:22 PM on February 16, 2012 [4 favorites]


Wait, it was one-on-three. Well then!
posted by Earthtopus at 7:23 PM on February 16, 2012


Hey everyone, the sky is falling.
posted by dumbland at 7:24 PM on February 16, 2012


Oh yay, a corporate press release.
posted by octothorpe at 7:26 PM on February 16, 2012 [3 favorites]


Gruber? If they really believed in their new OS they would have let Siracusa berate them for a few hours on everything they did wrong.
posted by Gary at 7:28 PM on February 16, 2012 [7 favorites]


"Now that these apps exist for the Mac, to-dos have been removed from Calendar and notes have been removed from Mail, leaving Calendar to simply handle calendaring and Mail to handle email."

Hmmm... depending how that's implemented, that might just fuck up my day. I pass an awful lot of info around between 3 machines (2 Macs, 1 PC) using (gmail/Exchange/Windows Live) notes in Mail.app.

The comment later on, about notes in Mail.app being "cruft" because "IMAP was the syncing back-end" makes me think the new Notes app will be Cloud-ed.
posted by Pinback at 7:32 PM on February 16, 2012


Gruber? If they really believed in their new OS they would have let Siracusa berate them for a few hours on everything they did wrong.

I'm not sure a week would have been sufficient time for Siracusa to appropriately gather his thoughts.
posted by dumbland at 7:35 PM on February 16, 2012 [3 favorites]


I'm a certified Apple partisan, but this post is a little thin and watery for my taste.
posted by killdevil at 7:43 PM on February 16, 2012 [4 favorites]


Mountain Lion must be a big deal; normally they just fly somebody from Cupertino to New York once a month to pull the string in his back.
posted by mhoye at 7:44 PM on February 16, 2012 [5 favorites]


A bit more on the KeymasterGatekeeper feature, from Macworld
posted by dumbland at 7:45 PM on February 16, 2012


Mountain Lion must be a big deal; normally they just fly somebody from Cupertino to New York once a month to pull the string in his back.

Must be a long string. Gruber lives in Philadelphia.
posted by dumbland at 7:47 PM on February 16, 2012


Mountain Lion must be a big deal; normally they just fly somebody from Cupertino to New York once a month to pull the string in his back.

If I could make $6500 a week posting incisive, reliably pro-Apple articles to my blog, I'd do it in a heartbeat.
posted by killdevil at 7:51 PM on February 16, 2012 [1 favorite]


TL;DR. Did he wet his pants?
posted by ambient2 at 7:58 PM on February 16, 2012 [1 favorite]


Gruber is good for reliable info, respectable insight, and restraint when it comes to speculation. Unfortunately, the rest of the time he's too much of an Apple apologist for my tastes. He's still my go to resource for Apple news, but sometimes I get sore seeing how far he'll bend over backwards to explain an Apple misstep.
posted by furtive at 7:58 PM on February 16, 2012 [1 favorite]


This looks like a well thought-out feature...

Wait, what does the "Cancel" do in that dialog?
posted by kmz at 7:59 PM on February 16, 2012


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