More than simply a popular personality on the Southland radio scene, Ladd had developed last-man-standing status in his field, the only DJ at a major-market commercial radio station in the country who still picked the songs he played rather than using a preapproved playlist created by the station's program director or outside consultants.
"This announcement from the producers of this record contains important information for radio program directors, and is not for broadcast. The first cut on this record has been cross-format-focused for airplay success.
As you well know, a record must break on radio in order to actually provide a living for the artists involved. Up until now, you've had to make these record-breaking decisions on your own, relying only on perplexing intangibilities like taste and intuition.
But now, there's a better way.
The cut that follows is the product of newly-developed compositional techniques, based on state-of-the-art marketing analysis technology. This cut has been analytically designed to break on radio.
And it will, sooner or later.
For the station that breaks it first, the benefits are obvious. You lead the pack. Yes, no matter what share of this crazy market you do business in, no other release is going to satisfy your corporation's current idea of good radio like this one. On this cut, we're working together, on the same wavelength, in scientific harmony.
But remember, this cut is constructed for multi-market-breaking now. Don't waste valuable research with needless delay. We've done the hard work of insuring your success.
The final step is up to you."
Just once, I'd like to see someone be fired ceremoniously.
Ghod damn you, Richard Nixon, you lying son of a. . . etc. Begone!
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