For civilised people and the Irish.
February 24, 2012 9:39 AM   Subscribe

Chav Tranquiliser
posted by ironjelly (13 comments total)

This post was deleted for the following reason: Viral advertising is often kind of iffy here and this appears to be both not all that funny and sort of pointlessly offensive. -- restless_nomad



 
I just realized that the woman at the end is standing on the prone body of a tranquilized individual. I managed to figure this out after watching it 5 times.
posted by a womble is an active kind of sloth at 9:46 AM on February 24, 2012


I thought "chav" was more specific to the sort of faux-hip-hop white kids.
posted by cmoj at 9:47 AM on February 24, 2012


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Hrrm.
posted by zamboni at 9:52 AM on February 24, 2012


Is this supposed to be entertaining? Bigotry, classism, and eliminationalist rhetoric are more depressing than anything else.
posted by Blasdelb at 9:53 AM on February 24, 2012 [2 favorites]


NSFW: there's some bare (save for a thong) Ms. Chav ass for a moment.
posted by filthy light thief at 9:55 AM on February 24, 2012


NSFW:

Maybe in countries where your newspapers and tv commercials aren't full of bare tits and ass.

Here, it's totally standard.
posted by PeterMcDermott at 9:59 AM on February 24, 2012


Bigotry, classism, and eliminationalist rhetoric are more depressing than anything else.

Aw, cheer up, it's only used for marketing purposes!

*immolates self
posted by The 10th Regiment of Foot at 10:00 AM on February 24, 2012


Bigotry, classism, and eliminationalist rhetoric are more depressing than anything else.

I actually find overproduced, unfunny viral advertising to be more depressing than any of those things. I almost wish the video really had some eliminationist rhetoric in it -- at least then it would have been interesting.
posted by BobbyVan at 10:03 AM on February 24, 2012


It is also poking fun at itself with the tag line: The classy mobile app for civilized people and the Irish (Paddy Power being an Irish company).

It's kind of an odd irony though - I suspect many of the people who spend a lot of money gambling are not extremely wealthy old ladies who dress well.
posted by a womble is an active kind of sloth at 10:04 AM on February 24, 2012


Ha! Yeah, I sure hate young people too. Stupid young people! They look silly! They should all be shot with tranquilizers.
posted by koeselitz at 10:09 AM on February 24, 2012


What's a Cheltenham? Looks like fun.
posted by peeedro at 10:13 AM on February 24, 2012


A horse racing event, Cheltenham Festival
posted by Z303 at 10:15 AM on February 24, 2012


I think the word "chav" has now evolved away from social class. At least I am in the habit of naming anybody who gets drunk in public a chav, even if they're wearing Burberry. But I am not English and I might have misappropriated the term for whenever I need to refer to anything in bad taste.

Having said that, Paddy Power seems to make a point of commissioning terrible ads to get the public outrage going.
posted by lucia__is__dada at 10:16 AM on February 24, 2012


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