The logic for the price jumps is simple: nobody actually NEEDS any of this, and the market can withstand it. More to the point, if the company made buying an army or a unit extremely affordable, it would suffer financially.
When you say they would suffer financially do you mean that they would simply take in less profit by lowering prices? Or that it would cause them to not be able to maintain their business?
Why not drop prices some so help kill the cost of entry and get more players? Which would likely drive their profit up.
Remember that this is a non-necessary inelastic commodity. There is no earthly reason that you need to buy more Bloodthirsters. But they're cool, and you want more, right?
The cost of entry is part of the panache of the whole thing.
I understand your point, but I also understand the company's point: they don't want everyone to be playing.
They want it to be a prestige game. And, quite frankly, take a look at the new plastics. It IS a prestige game.
I am not shilling for their business model (I got out a long time ago), but I do think it's the right thing to do for their profit margin, which lets them pay the best artists around. I dig that.
« Older The legendary Dick Dale covers Amazing Grace, 12/0... | I present to you a page by pag... Newer »
This thread has been archived and is closed to new comments
Buy a Shirt