It took a few years, but now I make a good living from my show. I’ve got three full-time employees, and two interns. I also pay thousands of dollars a month to several teams of producer/hosts whose wonderful shows I’ve helped monetize. I’m not rich or anything, but when my wife had a baby a couple of months ago, I didn’t have to be all freaked out about it. Well, I was freaked out about it, but not so much about the money part. My business is stable, and maybe even thriving, despite the reticence of many parts our industry to embrace my show. I still love public radio, and am immensely proud to be part of it, but it’s a great relief not to have to rely on it to pay my bills. (Just ask Luke Burbank, or Faith Salie, or Bob Edwards.)
But here’s where you start asking a very pertinent question: JESSE, HOW DID YOU DO IT?
I achieved all of this through something I like to call my 12 Point Program for Absolutely, Positively 1000% No-Fail Guaranteed Success.
Whether you want to build a show like mine, build your own media empire, or simply re-grow up to 50% of the hair you’ve lost due to male pattern baldness (especially at the temples and crown), my program is for you.
Here it is.
"There is no room on the internet for Special Snowflakes who want to procrastinate all day and then drink themselves to sleep and dream about their unwritten novel."
Alan: ... but first, here's Jackie to tell you how to rid the world of all known diseases.
Jackie: Hello Alan.
Alan: Hello Jackie.
Jackie: Well, first of all become a doctor and discover a marvellous cure for something, and then, when the medical world really starts to take notice of you, you can jolly well tell them what to do and make sure they get everything right so there'll never be diseases any more.
Alan: Thanks Jackie, that was great.
There are no poisonous people.
Make Your Thing: Metafilter's own Jesse Thorn's "12 Point Program for Absolutely, Positively 1000% No-Fail Guaranteed Success" [google cache]
Intro from Jay Allison
The commercial world guards its secrets. The game is competitive and money is the prize. The non-profit world, when it is functioning the way it should, upholds a spirit of generosity and common good. The two cultures tend not to mix very well, but Jesse Thorn ("The Sound of Young America," now "Bullseye") has brought to Transom a big-hearted and wise Manifesto in which he tells you how to make good things and, more surprisingly, how to make money at it. He could have kept the secrets to himself. Instead, he wrote "Make Your Thing: 12 Point Program for Absolutely, Positively 1000% No-Fail Guaranteed Success" with fascinating parables from comedy, hip-hop, blogging, cartooning and more. Jesse's own experience stretches across all sorts of independent media and performance. His words are practical and inspirational, and funny. They'll help you do better work. Jesse is donating his secrets in the best non-profit tradition.
Make Your Thing: 12 Point Program for Absolutely, Positively 1000% No-Fail Guaranteed Success
For the past two years or so, I’ve been crisscrossing the country, delivering an award-winning talk called Make Your Thing. (I should note that it has not won any awards, and while I have done it on both sides of the country, and once in Canada, crisscrossing is probably a little strong, too.) It’s an attempt to share a bit of what I’ve learned so far in my career.
It took me a while to realize that there is one other thing that I can actually offer some valuable perspective on, and that’s making independent media. Making it, and making it your job.
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