Help, I've Cut Myself & I Want to Save a Life
March 6, 2012 2:53 PM Subscribe
posted by charmcityblues (32 comments total)
11 users marked this as a favorite
What would happen if you significantly dropped barriers to entry for bone marrow registration? Graham Douglas
, a copy writer whose twin brother's life was saved by a bone marrow donation, had a brilliant idea that will do just that.
While teaching an advertising class, Douglas challenged his students to come up with an idea that would increase bone marrow registrants. The final product-- a blood swab kit to be packaged with bandaids.
, an innovative consumer pharma company with a quirky design aesthetic
, signed on to manufacture and distribute the product
in partnership with DKMS
, the world's largest bone marrow registry. Customers also have the option to skip the sharp objects and register directly at getswabbed.org