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March 29, 2012 10:55 AM   Subscribe

The Gendered Advertising Remixer lets you set the video of one toy ad to the audio of another.
posted by Zarkonnen (33 comments total) 33 users marked this as a favorite

 
Hah!

"A game of SKILL and DESTRUCTION!!!"

*as Barbie flips hair and turns coyly to the camera*
posted by darkstar at 10:59 AM on March 29, 2012 [3 favorites]


My spidey-sense is tingling. Anybody call for a web-slinger?
posted by griphus at 11:00 AM on March 29, 2012 [2 favorites]


This is brilliant.
posted by brundlefly at 11:02 AM on March 29, 2012


Really great, and reminds me of Sarah Haskins' brilliant and lamented Target Women series.
posted by theodolite at 11:07 AM on March 29, 2012 [4 favorites]


I couldn't get this to work in Firefox or Chrome. :( That's too bad, I was excited to mashup something pink with something EXTREME.
posted by Malice at 11:12 AM on March 29, 2012


What makes this work so well is that all the ads have very similar timing. I guess there's a finely-honed formula for cramming enough YOU WANT THIS TOY into a frantic 15-second spot.

I couldn't get this to work in Firefox or Chrome. :( That's too bad, I was excited to mashup something pink with something EXTREME.

Were you doing it right? You gotta drag the pictures into the little rectangles at the top.
posted by Sys Rq at 11:15 AM on March 29, 2012 [1 favorite]


Malice: It wasn't clear to me at first, but you have to drag the commercials to the top and then click mashup. After thinking it was broken, and then figuring it out, I then noticed there's instructions at the bottom. So not exactly a triumph of user interface design.
posted by aubilenon at 11:16 AM on March 29, 2012


Yeah, I had no trouble with it either Malice. ...in wonderland!
posted by JHarris at 11:17 AM on March 29, 2012


It's like they made the Barbie Liberation Organization into a website!
posted by the painkiller at 11:21 AM on March 29, 2012 [4 favorites]


Were you doing it right? You gotta drag the pictures into the little rectangles at the top.

Yep. In Chrome I got the barbie one to play without the audio over from the boy's section, even when dragging both and hitting mashup.


But, I don't want to derail, sorry folks.
posted by Malice at 11:25 AM on March 29, 2012


Barbie island princess audio over playmobil pirate adventure video actually works pretty well.
posted by tylerkaraszewski at 11:27 AM on March 29, 2012


G.I. Joe Pit Battlestation audio, Polly Pocket Jumbo Jet video: flawless victory.
posted by lantius at 11:34 AM on March 29, 2012 [3 favorites]


I guess there's a finely-honed formula for cramming enough YOU WANT THIS TOY into a frantic 15-second spot.

Yeah, that was the main takeaway for me. Almost creepy how the child reaction shot seems to happen at the exact same time in every ad. I'd love to see Mattel's style guide.
posted by roll truck roll at 11:36 AM on March 29, 2012


Wow, painkiller, thank you for linking those, that's some seriously cool culture jamming and also a reminder that news people are the go to place for your daily dose of "man....hair back then."
posted by sendai sleep master at 11:46 AM on March 29, 2012


seems a little tortured to me. I might like it better if it had some vintage toy commercials from the 50's, 60's and 70's.
posted by crunchland at 11:51 AM on March 29, 2012


Very clever.
posted by Evernix at 11:55 AM on March 29, 2012


"A game of SKILL and DESTRUCTION!!!"

*as Barbie flips hair and turns coyly to the camera*


Maybe it's just a guy thing, but I find the boy-soundtrack laid on the girl-images far more anarchic and hilarious than the reverse.
posted by philip-random at 12:42 PM on March 29, 2012 [2 favorites]


"Change the color, change the style" to visuals of many kinds of battleships. The timing does usually work brilliantly on these. Fab project.
posted by stonepharisee at 12:59 PM on March 29, 2012


I love this. Use the GIJoe (boys' top right) audio with the baby ponies (girls' bottom left) video for PONYBABIES READY FOR BATTLE.

Also thanks for those Barbie Liberation Organization videos, the painkiller!
posted by Grimp0teuthis at 1:22 PM on March 29, 2012 [1 favorite]


I swapped Barbie Island Princess and the Playmobil pirate set purely at random. Oddly other than one being bubbly and the other angry, they worked well together other than reminding me that the elephant was sold separately.
posted by Phalene at 1:26 PM on March 29, 2012


G.I. Joe Pit Battlestation audio, Polly Pocket Jumbo Jet video: flawless victory.

This. Really really this.

Clonetrooper audio + hair styling Barbie works well too.
posted by EndsOfInvention at 1:28 PM on March 29, 2012 [1 favorite]


This is great. Must share.
posted by alms at 1:45 PM on March 29, 2012


Watching these ads really does wonders for the attention sp
posted by obscurator at 2:11 PM on March 29, 2012


I keep coming in here to say "hey -- try [this combination] - it's perfect!" But that has happened with more combinations than not, so, as they say in kids' commercials -- collect them all!

This is well designed, makes a point (actually a lot of points) without preaching at all, and is really fun too.

Best of the web indeed.
posted by MCMikeNamara at 3:26 PM on March 29, 2012 [2 favorites]


I just can't get over the fact that in the Littlest Pet Shop, the pets have x-ray vision(?!).
posted by PhoBWanKenobi at 5:03 PM on March 29, 2012


okay, Polly Pocket vs. Transformers is fucking awesome either way. This link is amazing, thanks for posting it.
posted by en forme de poire at 6:05 PM on March 29, 2012


Don't forget Small Soldiers.
posted by jonp72 at 6:16 PM on March 29, 2012


G.I. Joe Pit Battlestation audio, Polly Pocket Jumbo Jet video: flawless victory.

This is also awesome in reverse. Comin' down the runway -- on a zipline!
posted by apparently at 6:23 PM on March 29, 2012


I thought the LEGO edition was a bit more effective, and yeah the boy-audio + girl-video is usually more effective.
posted by migurski at 8:08 PM on March 29, 2012


What browser is everyone using for this? I've tried the latest Chrome, Firefox and IE to no avail.
posted by picklenickle at 9:30 PM on March 29, 2012


Picklenickle: Chrome on a Mac works fine for me.
posted by sklero at 10:41 PM on March 29, 2012


I tried Chromium on Ubuntu and it didn't work, then Firefox on Ubuntu and it gave me an error message but played anyway.
posted by lollusc at 1:42 AM on March 30, 2012


Firefox 11 on Win7 works fine for me.
posted by EndsOfInvention at 8:37 AM on March 30, 2012


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