This is a strange thing. This is a look, a style, a pattern that didn’t previously exist in the real world. It’s something that’s come out of digital.
April 9, 2012 1:19 PM Subscribe
posted by codacorolla (49 comments total)
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"Above all, the New Aesthetic is telling the truth. There truly are many forms of imagery nowadays that are modern, and unique to this period. We’re surrounded by systems, devices and machineries generating heaps of raw graphic novelty. We built them, we programmed them, we set them loose for a variety of motives, but they do some unexpected and provocative things." Bruce Sterling (Previously
) writes about the New Aesthetic movement in Wired magazine.
The New Aesthetic (previously
) is a phrase for the burgeoning artistic relationship to machine-processed images. The phrase was coined by James Bridle
who maintains a tumblr
of links to projects, art, news stories, and discoveries that match that description. The idea is further elaborated in this short essay and image gallery.
Bridle goes in to more detail with his talk
at Web Directions South in December of last year (text transcript
). There's also this round-up of a recent NA panel at SXSW
, to which Sterling refers in his Wired essay.
Some examples (culled from the Bridle's tumblr) of NA in online performance art
, video art
, commercial design
, more fashion
, erotic dancing
, and humanity
. And that's just within the last month.