...there are things that Gabe badly wants the company to do that aren’t happening, because no one has signed up to do them.Whoah. Just, like, whoah. Valve is a very, very new thing in the world.
Waaay, more subtle. It'll be market slices of market slices, knowing that left handed male mefites who +The Whelk respond best to chicken (or chicken broth analog, see vegan/vegetarian subset with differences between mushroom broth and tomato broth) soup with extra carrots when they're sick so discreetly suggesting the user's possible choices for insurance provider use orange themed overlays in their website because he'll associate the colour with feeling nurtured and looked after.Except this description implies that there is intention or deliberation on behalf of the machine to determine the correct advertising for you to consume. More likely, the system will be a heuristic that assembles your digital identity from disparate sets of data about purchasing habits, eye focus, income, class, race, gender, plus all the links to your friends and family and coworkers, forming a massive network of interconnected digital consumer-selves. Really, this isn't so different from what Facebook and Google are trying to do right now, but augmented reality will provide a much larger bandwidth of data.
...there are things that Gabe badly wants the company to do that aren’t happening, because no one has signed up to do them.HL3 has to be one of those things. Nobody at Valve wants to do it, apparently.
If the progression of the web has taught us anything, it's that every iteration of telecommunications technology will eventually become saturated with advertising. … but it is now the 21st century equivalent of the yellow pages cum shopping mall. I imagine that Google's utopian vision for augmented reality is rather like Blade Runner's depiction of floating ads projected onto every available surface.But on the other hand, with AR googles you could have a real-world adblock. You'll be able to remove all the actual advertisements from physical spaces before they reach your eyeballs.
Also seriously, if you don't like ads install adblock. Why not? The internet really is much nicer without ads.The advertising side of the web is more entrenched than actual in-page ads. There's also sponsored search results, promoted articles, trending topics on twitter, links in articles to sponsors where a commercial agreement is undisclosed, and spam. It's difficult to buy an X on the web without being inundated with emails trying to up-sell you to the latest Y. Much of the profit of some very well-known ecommerce sites comes from advertising.
Why not? -- I have, and do, but people who use adblock are a statistical minority. Since ads are what pay for the web, if enough people thwart that revenue stream, free stuff stops being free. I'd rather not have to pay for subscriptions to youtube and google.*shrug* I'm not really sure if I agree. Is the ad supported internet really such an important cultural force at this point in time? A lot of the content on youtube could be distributed via bittorrent without a central server. Google? Seems like 90% of the searches I do on google are just for a Wikipedia page anyway, with Terabyte hard drives, it would be easy to cache and index that, along with lots of other popular sites on your own machine. You could even have a torrent-like system setup to distribute changes to the index.
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posted by The Whelk at 9:33 AM on April 14, 2012 [5 favorites]