I am bizarrely proud to say that I was in the minority that liked the taste of the “naturally” flavoured cookie more; I’d speculate that that’s not due to a particularly sophisticated palate, but rather because I grew up in cassia-free England and have never developed an American love for strong cinnamon flavours.
ALl variations on a theme, but I only really like NY/NJ thin-crust pizza that's not all that far removed from Naples style.
On the other hand, the vanillin synthesised from cow dung by Japanese scientist Mayu Yamomoto (an achievement for which he received the 2007 IgNobel Prize for Chemistry) would not be considered a natural flavour, because cow dung is not currently considered to be food, at least by humans.
CHEMISTRY PRIZE: Mayu Yamamoto of the International Medical Center of Japan, for developing a way to extract vanillin -- vanilla fragrance and flavoring -- from cow dung.
REFERENCE: "Novel Production Method for Plant Polyphenol from Livestock Excrement Using Subcritical Water Reaction," Mayu Yamamoto, International Medical Center of Japan.
WHO ATTENDED THE CEREMONY: Mayu Yamamoto
PRESS NOTE: Toscanini's Ice Cream, the finest ice cream shop in Cambridge, Massachusetts, created a new ice cream flavor in honor of Mayu Yamamoto, and introduced it at the Ig Nobel ceremony. The flavor is called "Yum-a-Moto Vanilla Twist."
Our palates have become pretty clumsy because most of our food is full of additives and food-chemistry 'enhancements' to flavor.
Rapid urbanisation in both Britain and (a little later) the United States created a new distance between food producers and consumers, and, as historian Bee Wilson has written in her excellent history of food fraud, "adulteration thrives when trade operates in large, impersonal chains."
Eventually, public outcry over formaldehyde-laced milk, copper sulphate-green peas, and Upton Sinclair’s sausage led to government action: Britain passed the first in a series of Adulteration Acts in 1860, and, by the early twentieth century, the U.S. FDA came into being to enforce the Pure Food and Drug Act of 1906.
Because the truth is that of we limited ourselves to all 'natural' foods and food production, a billion people or more would starve to death.
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