Probably, it's just because of entrenched habits
Consider the "slimehead." After it was renamed to the much more palatable "orange roughy," it was fished to near-extinction within a few decades, and is now on the endangered list.
Guess what? Let's talk gleefully about a bunch of small fishermen, working in an unpleasant and precarious industry, getting pushed to the wall! Let's forget just how ruthless a country we live in, so that if your profession and your livelihood tank, you're pretty much screwed.
What are we supposed to do to make a living, asked one of the plant employees. Our current jobs pay well and have good benefits.
I like Trader Joe's as a customer, but I'm going to go out on a limb and guess that most grocery store employees would prefer, say, benefits over the chance to wear wacky Hawaiian t-shirts and bask in the glow of retro font types.
And it means fewer of you. Which is the one part of the discussion that is mysteriously absent from any and all green discussions.
Who says you can't have both?
Isn't the point of skyscraper farms that they'll need far less water...and be able to recirculate their own? If they are not subject to the same rate of evaporation, erosion, and are secure enough from diseases and bugs not to need a shitload of pesticides, they could be much less wasteful than you seem to think.
Why? When a big national retailer with a lot of credibility among environmentally-minded people endorses a scheme that unfairly characterizes the small-scale regional fishermen as an environmental criminal based on only one aspect (species) of a fishing practice with diversified impacts which vary region to region and fisherman to fisherman, I think it makes sense that they should express some irritation.
It sounds like the anger is coming from a system that 1) negatively impacts them, whilst 2) not doing what the system purports to do. The former is an inconvenience whilst the addition of the latter seems to turn it into an insult.
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