This came out in 2002, when Lee sued Marvel, claiming they'd failed to pay him his percentage of the profits from the first Spider-Man movie, a development the Comics Journal compared to Colonel Sanders suing Kentucky Fried Chicken.
In 1973, [Colonel Sanders] sued Heublein Inc. — then parent company of Kentucky Fried Chicken — over alleged misuse of his image in promoting products he had not helped develop. In 1975, Heublein Inc. unsuccessfully sued Sanders for libel after he publicly referred to their gravy as "sludge" that tasted like "wallpaper paste".
It was a weirdly galvanizing defeat. The day after the ruling, comics artist, historian, and lecturer Stephen Bissette suggested on his blog that fans loyal to the Kirby Kause stop spending money on Kirby-derived Marvel product, effective immediately. In February of this year, writer/artist James Sturm wrote a piece for Slate about his decision to boycott the Avengers movie in solidarity with Kirby.2 Marvel's shabby treatment of Kirby has been public knowledge among comics fans for decades, but the buildup to The Avengers — a huge, splashy entertainment product based on Kirby's work, from which many people who are not Jack Kirby stand to make truckloads of money — gave bloggers and pundits a high-value target to protest.3 A Howard Beale howl swept across the Internet.
Lee is a scam artist. He created the "Marvel Method" which basically boiled down to giving someone a fraction of an idea, having them do the bulk of the work, and then slapping your name on it and claiming ownership.
But why should Disney profit from this, when all the work was done by people like Kirby and Heck and Ditko and Lieber and Romita and so on and so on.
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