Browns are "growing in importance" and are "great alternative base tones," Pressman said.
Where color used to begin with the fiber producers and the color spinners, and trickled through a whole chain of trade shows and production processes, this arrangement was first upset by the rising power of retailers—who, as Shah describes it, “went right to the beginning of the chain”—and then by fast-fashion chains like Zara, who shrank the lead times that had long made forecasters useful. Not to mention the Internet, with its bevy of style sites and trend bloggers. “Colors and trends on the runway are now seen simultaneously by consumers and the trade,” says Kevin Carrigan, global creative director at Calvin Klein. “As a result, they are adopted much faster on all levels.”
"The Color Revolution, notes, Margaret Hayden Rorke, an American actress, suffragist, and the country’s first color forecaster (heading the Textile Color Card Association for four decades), traveled to the Paris shows each summer to soak up the latest tints, like the brownish-green Vert Amande— ven employing an American foreign correspondent, Bettina Bedwell, to act as a “spy.” (Intel from Bedwell, in 1936: “Many Frenchwomen are getting away from black.”)"
Browns are "growing in importance" and are "great alternative base tones," Pressman said. Black, meanwhile, "sits on eternal circle of ebbs and flows" and "seems in danger of being pushed aside," she said. However, she noted, of the 15 wedding gowns that superstar designer Vera Wang debuted in October, nine were black. Will black again be seen again as avant-garde? "We will see," Pressman said.
But I'd say that this isn't as simple as people picking a color based on some purely authentic attraction arising from their own idiosyncratic taste. it's possible to trend forecast because people are responding to color already at a level below consciousness.
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