That simplicity in the hardware has not always been matched in the software, which since the rise of iOS - the operating system for iPad, iPhone and iPod touch - has been marked by something known as skeuomorphism, a tendency for new designs to retain ornamental features of the old design. Thus the calendar in Apple's Macs and on iOS has fake leather texture and even fake stitching.
When I mention the fake stitching, Ive offers a wince but it's a gesture of sympathy rather than a suggestion that he dislikes such things. At least, that's how I read it. He refuses to be drawn on the matter, offering a diplomatic reply: "My focus is very much working with the other teams on the product ideas and then developing the hardware and so that's our focus and that's our responsibility. In terms of those elements you're talking about, I'm not really connected to that."
This clearly follows Dieter Rams’s “as little design as possible” principle professed by Dieter Rams.
Rather than entering equations using a grid of buttons, calculations are done by entering phrases: “$45 for dinner + 15% tip” is certainly a lot more intuitive than figuring out the right series of buttons to press to calculate: ((45/100)*15)+45.
At retaurants you will have to chase your tacos around and throw things at them before you get to eat. And chairs will be designed to emulate logs and boulders.
Engineers and design purists hate that shit---why waste processor cycles on something completely phony?
You know, all of this sudden concern over "skeumorphing", a word which I did not hear until the last few weeks, just as Microsoft is preparing to roll out a non-skeumorphed interface, makes me wonder how much of this is astroturfed. I'm not accusing any MeFites of consciously doing this, but I'm seeing a certain amount of disconnect between various minor petty grievances with Lion or the iOS and the general notion that there's something deeply, intrinsically wrong with skeumorphism.
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