Although Title IX has opened doors for sport participation—and the women we interviewed have been beneficiaries—the difference between the images in a WNBA game or a Ladies Professional Golf Association (LPGA) tournament and the everyday lives of these women are a significant barrier in making these media texts popular. We speculate that the women we interviewed could not see themselves—or their ideal (gendered) selves—in the airing of such a competitive women’s event. Images of professional female athletes playing basketball, football, or soccer do not mesh with participants’ domestic reality or socially cultivated aspirations; in fact, the "shocking difference" (Fiske, 1989, p. 104) between the images of powerful female athletes—rejecting traditional gender roles—and the lives of the women we interviewed creates a very large gap.
hydropsyche : It was also surprising to me that they seem to have specifically selected only women who were married to men
We also looked for women who were likely to be middle-class, married mothers with children at home, who represent a viewing group sought after by sports programmers.
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