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Couldn't they just go with "Czech It Out"?
July 20, 2012 2:15 AM   Subscribe

The result of a search for a logo/slogan/identity for the Czech Tourist Authority is, like, well... *
From the brand identity blog "Brand New"** at Underconsideration.com, which liked the new Canadian identity theme better; well, at least better than MeFi's Own dabitch did.

*Couldn't they have just spent the time to figure out an English language noun form for "Czech"?

** Not to be confused with a brand new blog.
posted by oneswellfoop (19 comments total) 5 users marked this as a favorite

 
It also places a lot of emphasis on English-speaking visitors

Does the "like button" say something different in non-English versions of Facebook? This campaign would actually make more sense to me if it's labeled "like" in all languages and hence is associated with social network functionality rather than the English word "like".

Also, via the Wikipedia article: Inspired by Facebook, Israeli couple names their daughter Like
posted by XMLicious at 2:52 AM on July 20, 2012


Czech Republike or American Airlikes?

Still, as recent national design fiascos go, this just can't compete with the hideous Russian-designed Spanish Olympic kit.
posted by Skeptic at 3:07 AM on July 20, 2012


XMLicious: "Does the "like button" say something different in non-English versions of Facebook?"

Yes, of course. In Danish for instance it's labelled "synes godt om", German has "gefällt mir" etc.

But I think everybody I know call it "likes" anyway when talking about it.
posted by brokkr at 3:07 AM on July 20, 2012


Does the "like button" say something different in non-English versions of Facebook?

Yes. Stupid campaign, really.
posted by Skeptic at 3:10 AM on July 20, 2012


Skeptic: "Still, as recent national design fiascos go, this just can't compete with the hideous Russian-designed Spanish Olympic kit."
Meh. If someone shows up and offer the outfits for free, why the heck would you want to spend public money on it? (Yes, they're hideous, I don't deny that.)
posted by brokkr at 3:10 AM on July 20, 2012


In Swedish it's "gilla", which works as both like and approve.
posted by Iteki at 4:35 AM on July 20, 2012


Does the "like button" say something different in non-English versions of Facebook?

"Vind ik leuk" which is, like, aargh, nails on a chalkboard to me.

Anyway, that czech slogan is still better than I AMSTERDAM (I and AM in a different colour) our fair city came up with.
posted by MartinWisse at 4:43 AM on July 20, 2012


If someone shows up and offer the outfits for free, why the heck would you want to spend public money on it?

Oh, I don't want to spend any public money for it (although the Spanish Olympic Committee could start by stopping its stubborn and similarly design-impaired campaign to bring the Olympics to Madrid), but who says that Bosco would have been the only company ready to sponsor the Spanish Olympic team? The way this is done is by a public call for tenders and a selection of the best tender taking into account both money and, yes, design. At least so the Spanish Olympic Committee would have had a chance to see the proposed design in advance...
posted by Skeptic at 4:52 AM on July 20, 2012 [1 favorite]


They give an example for Japanese (チェコ共和国) but the "like" thing simply doesn't work there because, if nothing else, Japanese and Korean are the only two markets where the Facebook "Like" isn't translated as such, but rather more along the lines of "this is good!" (but less awkward)
posted by DoctorFedora at 4:55 AM on July 20, 2012


It's not terribly bad just amateurish, mediocre and destined to age really fast.
posted by Foci for Analysis at 6:25 AM on July 20, 2012 [1 favorite]


It seems like the Klingon word for 'like' is chong. But I guess it would be more like CHONG ARRRGGHH!!! if you really wanted it to represent Klingon.
posted by Foci for Analysis at 6:29 AM on July 20, 2012 [1 favorite]


The thing about designers is that NOTHING FUCKING PLEASES THEM.
posted by clvrmnky at 6:57 AM on July 20, 2012


As a designer, may I point out a certain sympathy with clvrmnky's broader point, but the rather ham-fisted use of all-caps for emphasis is both cliché and aesthetically troublesome.
posted by jalexei at 7:03 AM on July 20, 2012 [3 favorites]


The thing about designers is that NOTHING FUCKING PLEASES THEM.

I think you're getting the designers and the clients confused.
posted by freakazoid at 7:35 AM on July 20, 2012


Like, whatever.
posted by The 10th Regiment of Foot at 7:47 AM on July 20, 2012


It's about 5000% better than pretty much any other country's campaign, which is usually something vaguely and meaninglessly positive like "Sensational Brazil", "Definitely Dubai", "Laos: Simply Beautiful", "Your Singapore"
posted by the jam at 8:36 AM on July 20, 2012


Yet somehow, years later I still hear "Go Goa" anytime anyone mentions Goa. This fucking one, not this one.
posted by The 10th Regiment of Foot at 10:16 AM on July 20, 2012


The thing about designers is that NOTHING FUCKING PLEASES THEM.

Not true at all. 35 years later, still a shining example of how to do this sort of thing right.
posted by billyfleetwood at 5:12 PM on July 20, 2012 [1 favorite]


Thrilled it got linked here, just to make it clear oneswellfoop, that post on Adland is made by KidSleepy and not me. :) He's just as sarcastic, tho
posted by dabitch at 10:19 AM on July 21, 2012


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