Maori challenge Lego to stop using Maori words for its toys
October 29, 2001 8:26 AM Subscribe
Maori challenge Lego to stop using Maori words for its toys Certain Maori objected to what they claimed was Lego's inappropriate use of Maori words, and the way Lego's Bionicle game mixed together strands of many cultures. So what's next? No syncretic philosophy/art? Although I suppose marketing Jesus or Mohammed or Buddha as crappy plastic superheroes might cause a little stir.
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