I'm very interested in web design, and their new front page looks like intensely homogeneous. Large banner-type image slideshow, basic navigation above, triptych of featured sections (with photos) below, comapny logo in the upper left.
You take a look at apple.com. The only stock photography fills the photo galleries on screenshots. The rest is products. Microsoft's site is some hodgepodge crapshack of roughly related BUs forming a webring. None of the branding is consistent across any of their sites.
One could argue that it's quite fair to compare Apple's simplicity to Microsift's complexity.
The power of intuition was brought into the limelight in 2005 thanks to Malcolm Gladwell's national bestseller, Blink. What most people don't know is that Gladwell drew heavily from the research of a German psychologist, Gerd Gigerenzer
If there is one thing Gigerenzer's research confirms without the slightest doubt, it's that our gut is truly intelligent. In fact, it is the primary mode of intelligence required in solving a gamut of problems — driving a car, catching a ball, predicting stock prices, making decisions on the battlefield, and countless others. My contribution to the list: Design.
"My favorite part of this project? Leadership. This project, more than any other I've been a part of, had leadership. Not management, but leadership," reflected Greg Bader, the Program Manager on Pita's team responsible for driving the execution and launch of the Microsoft.com home page project. Curiously, when I probed him about whom he considered the leader of this project, he said, "Well, Benson was a rockstar Product Manager. But we couldn't have done any of this without Tyson, who is the best developer I've ever worked with. But, Trent and crew brought such feeling and expertise to the project. I suppose none of this would have ever happened if Pita hadn't pushed for it and provided us air cover in the first place. I guess… everyone on the project was a leader."
This sentiment was echoed in my other informal conversations as well. "It wasn't about us vs. them. We were all in it together. It was very Gestalt," said Michael Ruggiero. "Never once did I feel that my own management was telling me what to do. My entire management chain just trusted us to go make the right calls," said Benson.
> What other sites with high traffic do resizing/mobile as well as the new Microsoft design? Right now, I'm only aware of the Boston Globe and SBNation.
« Older Silk... | Making perfect bacon every tim... Newer »
This thread has been archived and is closed to new comments
Buy a Shirt