Newsweek Global, as the all-digital publication will be named, will be a single, worldwide edition
But behind every real object that you hold in your hands, there's a group of people making that object.
Tina Brown didn't kill Newsweek. She just killed its credibility. ...
... ever since she hitched her wagon to Harvey Weinstein's bloated, rage-disfigured star and launched the spectacular failure that was Talk back in 1999, she has proved herself capable of little more than parting megalomaniacs from their money and spooling out an increasingly desperate parade of attention-getting stunts. ...
Brown isn't the first editor to hype bullshit. But the gulf between her exquisitely honed reputation and the actual schlock that emerges from her shop is wider than that of any of her peers. Newsweek, which entered her fold two years ago after being purchased from the Washington Post Co. by Sydney Harman, was—let's face it—always destined for the rubbish heap. ...
But putting Newsweek in Brown's hands in its final years was like handing a dying cancer patient over to Gallagher to guide her to her final resting place. "Let's dress her up like a clown! Let's throw some fruit at her! Maybe if we make her scream someone will listen. Oh, by the way, you're all fired now." Newsweek could have gone down with some dignity, while trying to do something noble, or at least something not laughably transparent and awful. Instead it went down covered in the stench of bigotry and post-truth partisan hackery.
Which is why, when asked my opinion at Newsweek about print and digital, I urged taking the plunge as quickly as possible. Look: I chose digital over print 12 years ago, when I shifted my writing gradually online, with this blog and now blogazine. Of course a weekly newsmagazine on paper seems nuts to me. But it takes guts to actually make the change. An individual can, overnight. An institution is far more cumbersome. Which is why, I believe, institutional brands will still be at a disadvantage online compared with personal ones.
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