tl;dr - Gradual seriousness.
October 19, 2012 10:58 PM Subscribe
On Monday October 15th, XperiaBlog wrote about apparent photos of a Sony Nexus X phone found in a Picasa gallery. By the end of the day, The Verge, Gizmodo, TechCrunch and CNET had picked up the story. The next day, the hoaxer revealed how "an individual with no previous worldwide recognition save for a frontpage Reddit post, managed to alter the behavior of people in Russia, Japan, Uzbekistan, and Italy within the course of 24 hours, all from the comfort of my home while exerting next to no effort."
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