"I have printed it out, but the animated GIF isn't moving?"
Allan Burns, a writer friend, recently emerged from a creative meeting in which the studio head had only this comment to make: "The script's got to be twenty-five percent funnier."
A few weeks later, the guy asked for the rewrites. Allan, who created the Mary Tyler Moore Show and can be funnier than most people, replied, "Well, I'm only eighteen percent funnier so far, which means I've got to be thirty-one percent funnier the rest of the way."
And the studio head didn't know it was a joke: What he said was, after some thought, "Sounds about right." (p.96)
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